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The official Korean Communications Commission "has asked Apple Inc. to allow Koreans to use their own choice of basic search," writes the Korea Herald. NHN Naver has more than half the overall Korean search market, but the popularity of the iPhone is pulling Google closer. "If necessary, we will seek policy measures," an anonymous official tells the paper. He's responding to NHN CEO Kim Sang-hun's demand the government "create a fair environment for competition."

Google and Korea have many other battles. China Daily reports "On March 11, South Korea warned Google it would be penalized if its mobile games content was not regulated. A letter sent to Google stated that 'providing unrated games service as stipulated by laws and regulations is indisputably illegal, and we have demanded Google take corrective measures.' Korea also has been fighting Google to censor YouTube.

Giving users choice is proving powerful. Microsoft has lost 5% of the European browser market in the last month since the EU required them to give Windows users an easy choice of browser and Firefox now claims 40% of the EU market.

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