|OFCOM Threatens $150M ITV Penalties And Loss Of License|
|Monday, 20 October 2008 04:10|
ITV UK Chairman Lew Grade is threatening to cancel news and other public service broadcasts in part of the country. He's playing a game of chicken with OFCOM. Ed Richards has just upped the stakes, threatening to pull ITV's licences and reminding ITV penalties could be as high as eighty million pounds. The Guardian's Maggie Brown also called Richards "toothless" and "bloodless." Government is particularly sensitive about cutting news, the Times suggests, because it "is a big deal at Westminster because this is where MPs can actually get on air." ITV has different ideas: increasing the advertising... and product placement - getting paid to include branded items in shows."